Creating culturally resonant, intentional designs beyond a specific medium—for and with brands, institutions, creative individuals and entrepreneurs.
Founded by Abby Chen, building on her experience at Apple, The Met, Axios, Google Creative Lab, Project Projects, The New York Times Magazine and others.

致力于打造具有文化共鸣的设计

Identity System

Website

Publication

Printed Matter

Exhibition

视觉识别系统

网站

出版物

印刷品

展览

Grounded in intention.

Driven by curiosity.

Energized by collaboration.

Rooted in cultural empathy.

Conceptually strategic.

Exploratory in form.

立意, 好奇心, 协作, 同理心, 策略性, 创新

↳hello@present-tense.work